Elena Dimitrova is a creative director, menswear designer and photographer. 

She completed her education in fashion and menswear at Central Saint Martins and Kingston University, in London.
There, she worked as a menswear designer for Alexander McQueen and Dior Men.
She still consults for Dior Men. 

 

Under her own name, Elena has collaborated with Apple for global iPhone ad campaigns. Her BA graduate collection has been immortalised in the music video "Awoo" by the Grammy-nominated Sofi Tukker.

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Her designs have been worn by Eminem, Kanye West / YE, Bruno Mars, The Weeknd, Justin Bieber, A$AP Rocky, Example, Tucker from Sofi Tukker and many more. 

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Her work has appeared in the most influential fashion magazines and pieces from her MA graduate collection have been showcased in Design Museum London. 

Elena is known for blurring the lines between mediums. Her deep interest and prowess in photography, music and branding have allowed her to move fluidly across the creative landscape. 

 

Being a multidisciplinary artist, Elena is currently working as a creative director for companies with ultra-high valuations. She's behind the total branding of the Ambire crypto wallet. 

Featured on Nasdaq, Forbes, CNBC, Cointelegraph, WSJ, Bloomberg, Yahoo Finance, to name a few.

Born in Bulgaria, Elena is currently living between Europe and North America. 
In her free time, Elena is a passionate archival fashion collector. Her collection includes some of the most iconic runway pieces from Hedi Slimane's tenure at Saint Laurent, which make for her core daily wardrobe. 

Living the dream as theSLRgirl.  

 

 

       

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