Elena Dimitrova is a creative director, menswear designer and photographer. 

She completed her education in fashion and menswear at Central Saint Martins and Kingston University, in London.
There, she worked as an assistant designer for some of the most influential brands in the world.
While working for one of them, Elena took upon a decision-making role and presented the collection alongside the creative director during London Fashion Week.

Her BA graduate collection has been immortalised in the music video "Awoo" by the Grammy-nominated Sofi Tukker. Pieces from the same collection were used in the global ad campaign for the iPhone X by Apple.
During her MA, Elena was selected by ZARA as one of the 60 fashion students, from the most important fashion schools in the world, to create a look for their global sustainability project "Shape the Invisible". Her MA graduate collection has been showcased in Design Museum, London.

 

Being a multidisciplinary artist, Elena is currently working as a creative director for companies with ultra-high valuations. She's behind the total branding of the Ambire crypto wallet. 

Featured on Nasdaq, Forbes, CNBC, Cointelegraph, WSJ, Bloomberg, Yahoo Finance, to name a few.

Born in Bulgaria, Elena is currently living between Europe and North America.

Living the dream as theSLRgirl.  

 

 

       

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